From decline to recovery in 2 months: Monthly revenue climbed from £8,000 to £13,000, securing the brand’s future and unlocking new growth opportunities.
Implementing SEO, website design and Meta ads, the whole process has been extremely efficient and explained in simplified terms. Allowing us to focus on the creative areas of the business which we are good at. We are very happy to work together and look forward to a successful future. Would highly recommend their services
Say What You C (SWYC)
SWYC was only 90 days from closure. Monthly revenue had dropped to £8,000, with a 1.2% conversion rate against a 2% industry benchmark. Competitors such as Stoney Clover Lane (567K followers) and Lily & Bean (480K followers) were dominating market share.
Without immediate action, a decade-old brand would have disappeared. The challenge was to restore revenue quickly, acquire new customers, improve conversions, and reposition SWYC as a strong competitor, all while showcasing their unique strength in personalisation.
We launched a full marketing transformation that included strategy, paid advertising, search optimisation, content work, and website enhancements. Each element worked together to halt the decline, restore visibility, and build lasting growth.
70+ page comprehensive report with 13 strategic sections
Professional photography and videography services provided with dedicated studio shoots
Targeted keywords with 100,000+ monthly search volumes
Meta campaigns achieved a 320% CTR boost and strong engagement.
We began by examining 10+ competing brands, from independent shops to international companies.
Our analysis revealed seven untapped market segments, including student shoppers, men’s gift items, pet-related products, and growth opportunities in European countries like Spain, the Netherlands, and Italy.
This finding shaped a new brand approach centred on uniqueness, inclusivity, originality, and genuine customer co
We developed detailed proposals for website improvements aimed at better user experience and higher sales conversions. Our focus was closing the gap between SWYC’s current 1.2% conversion and the 2% industry benchmark.
Our suggestions included streamlined checkout steps, upgraded customisation tools, and excellent mobile design to capture the rapidly expanding mobile shopping audience.
The brand felt outdated and was falling behind newer, trendier competitors. We modernised brand standards and social media guidelines to give it a fresh look. We also reshaped the purchase journey to be smoother and more effective, boosting conversion numbers.
Our Meta advertising campaigns produced impressive results. Click-through rates jumped by 320%, rising from just 1 in 100 users clicking to over 4 in 100. This meant lower costs to get customers, better user engagement, and enabled the business to scale profitably, reaching an average of over 10 daily sales.
Website visits also grew by more than 60% each month. By emphasising SWYC’s special personalisation strengths, the ads attracted high-quality buyers and helped grow the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
We handled SWYC’s social channels across all major platforms, creating a mix of product content and engaging lifestyle imagery. The approach built community around personalisation and creative expression.
Engagement rates shot up dramatically. Our findings showed SWYC could successfully compete with brands having hundreds of thousands of followers by creating excellent content and building genuine customer relationships.
Photo and video quality was a big issue. SWYC relied on poor-quality, inconsistent images that damaged conversions. We spent weeks on professional studio work to create a strong library of images and videos with proper styling and editing.
This gave them a lasting collection of assets, removed the need for ongoing photography work, and created a polished, professional brand image. Video content demonstrated the personalisation features, creating trust and engagement on Instagram, TikTok, and their online store.
We rebuilt SWYC’s SEO foundation by improving site speed, structure, and keyword targeting. With over 10 years of trading experience, SWYC was well-positioned to capture high-intent traffic for custom bags, personalised jewellery, and bespoke accessories.
Organic traffic grew steadily month after month. Targeting 100,000+ monthly searches unlocked more than £30,000 in revenue potential, providing long-term visibility and stability.
62.5% revenue growth in 2 months.
We transformed a £455 daily ad spend into a reliable growth driver. Seven intent-focused campaigns, supported by A/B tested creative and continuous optimisation, fuelled results.
The biggest breakthrough came from improving conversion rates. Lifting performance from 1.2% to 2% unlocked an extra £18,200 in monthly revenue potential, a 127% profitability uplift.
Monthly revenue achievable through improved conversion
Revenue increase achieved within 4 months
Our Meta campaigns drove major improvements. CTR increased by 320%, rising from 1 in 100 users clicking to over 4 in 100. This lowered acquisition costs, strengthened engagement, and enabled profitable scaling, resulting in an average of over 10 sales per day.
Alongside this, website traffic grew by more than 60% month on month. By emphasising SWYC’s unique personalisation, campaigns consistently attracted high-quality buyers and expanded the customer base.
Increased engagement and conversions, driving an average of over 10 sales per day
Dive deeper into our work and see how we’ve helped businesses across industries achieve measurable results through strategic, data-driven solutions.
Contact Oxford Marketing Company with any enquiries – Our team is on hand to assist and will respond promptly.
Lorem ipsum dolor sit amet consectetur. Egestas bibendum est ultricies in dictum nibh fusce.
© 2025 Tristan James Enterprises LTD T/A Oxford Marketing Company – 13375416
